Social media networks like Twitter have been buzzing with criticism over the latest iPhone mapping updates but you can still get up-to-date, accurate and familiar maps, packed with local knowledge about Melbourne on your iPhone 5 with Melway’s iMelway Edition 40 app.

Whether on foot, on a bike, in a car or taking public transport, the iMelway Edition 40 app will locate you using your device’s in-built location services and display the most comprehensive mapping available in the Greater Melbourne area.

Melway Mapping Managing Director Dean Godfrey says iMelway brings the iconic Melway Street Directory to your Apple iPhone or iPod Touch. iMelway is compatible with iOS 6 and iOS 5, he adds.

“If you want detailed, accurate and up-to-date maps on your iPhone or iPod Touch, iMelway is the answer. iMelway maps know Melbourne,” Dean says.

“Contrary to many reports, great maps are available for iOS 6 and the new iPhone 5. Melburnians can now carry their trusty Melway in their pockets with the iMelway iPhone app.”

Apple released its much-anticipated iPhone 5 last week, divorcing its native apps, Google maps and YouTube in iOS 6. Instead, Apple has introduced its own mapping feature to mixed reviews.

Dean says the iMelway app is the most reliable navigation tool for use in Melbourne and further afield. iMelway has been updated for the large iPhone 5 screen and iOS sharing features, including Facebook, he adds.

iMelway features include:

• Scroll and zoom continuously across maps and between scales
• Search for streets, places, maps and Melway map references
• Find current map reference and number
• View in portrait or landscape, and full-screen with a single tap
• Supports Facebook, email, printing and other new options for sharing maps
• Maps are stored in app: works anywhere, no network required

The iMelway Edition 40 retails for $17.99 from the iTunes App Store – http://itunes.apple.com/au/app/imelway-edition-40/id534848529?mt=8

Melway is firmly entrenched in Melbourne’s culture, being as synonymous with the city as the Westgate Bridge and the MCG. First published back in 1966, the iconic street directory has become such a part of the lives of Melburnians.